Global economic recession really had a great impact on the Automotive Industry all throughout the world. Bankruptcy became prevalent on major automotive makers and on some small scale auto manufacturers because of the rampant decrease in car sales.

Amidst the world financial crisis, it turns out that the change on the logo of Chrysler was part of Fiat’s strategy to restructure the struggling American auto maker. It’s not that frequent that an auto maker creates a new logo, but for a company that’s trying to rebuild its reputation, it should come no surprise that Chrysler has formulated an all new emblem. A drawing from the U.S. Patent and Trademark Office depicts a winged logo that depicts on the company’s traditional branding.

The original winged Chrysler logo featured a more abstract design, while the logo of the late 1990s was more similar to this latest treatment. The winged look was scrapped by Cerberus after it acquired Chrysler from Daimler, but it appears that brief hiatus is coming to an end.

The new logo is the sleekest and most modern interpretation of Chrysler’s wings yet. The thing that is not present on the new logo is the pentastar or the traditional wax seal with a ribbon. The word ‘Chrysler’ is simply embossed in the middle of the wings. Some car critics even commented that this new thin-winged logo of Chrysler might be an indication of the decrease on their sales.

Meanwhile, another auto maker, Audi, has also changed its logo. To celebrate its 100th year as a car company, Audi recently restructured its logo, giving it a shinier look and changing both the font and the positioning of the Audi name with respect to the four rings.